Summary

Marketing Director with experience in branding, content development, and strategic communications.  - Developed a comprehensive CRM for pipeline visibility and improved sales tracking. - Led SEO strategies for various service lines increasing organic reach.  - Enhanced company culture through strategic corporate communication. Striving to leverage these skills in all levels of marketing and stakeholder collaboration to drive business initiatives.

Skills

Video Production & Editing: Shot and edited course and marketing videos for lifestyle and educational platforms., Online Advertising & Data Management: Expertise in online ad tracking and data management., Landscape Design & Project Management: 10 years of experience in high-end landscape design and installation., CRM Implementation & Management: Developed and implemented MS Dynamics Sales Pro., also proficient in MS Customer Survey and MS 365 Suite, Event Management: Organized events for 200+ attendees. As well as AV production. Industry Trade Shows and Conferences, SEO & Content Strategy: Developed and implemented SEO strategies for multiple service lines., Technical Skills: In Design, Premiere Pro, Adobe Illustrator, MS Office 365, Google Suite, Wordpress, Squarespace, Google My Business, Hootsuite, Canva, Marketing, Digital Marketing, Content Creation, Data Analysis

Work Experience

Landscape Development, Inc.                                                                                                             Valencia, 91355

Marketing Director                                                                                                                            Jan 2018 - Present

Lead branding and content creation initiatives for various service lines, including Construction, Maintenance, Arbor Care, and Landscape Architecture, successfully integrating content creation to establish a cohesive brand and presence.

Developed and implemented the company's CRM using MS Dynamics Sales Pro to improve visibility in sales pipelines and support stakeholder relationship management. Enhanced internal sales tracking across all divisions.

Managed the entire company website portfolio using WordPress, executing updates on career pages, client portals, and news postings to improve engagement and brand consistency.

Developed a maintained our company intranet to streamline internal communications, improving community engagement through weekly updates and news segments, optimizing form flow processes, and leveraging automation via SharePoint Libraries and Power Automate for data storage and reporting as well as Power Apps creation, improving workflow and data accuracy.

Organized a wide range of company events and tradeshows, facilitating logistics for effective outreach and ensuring seamless communication with attendees through eye-catching marketing materials.

Produced diverse marketing materials, including brochures, postcards, banners, and online informational pages integrated with QR codes to support broad marketing initiatives and enhance stakeholder communication. Directed and edited multimedia service segments for advertising and internal company culture building.

Media Sixty Six                                                                                                                                                       

Co-Founder/ Content Creator                                                                                                           Jan 2016 - Present

Authored and produced course videos and digital content using platforms such as Squarespace and Teachables, contributing to digital marketing efforts and site subscriptions for Annapurna Living.

Executed video production and editing for marketing and educational purposes, responding to and fulfilling client engagement needs through digital content strategies.

Compiled and edited dynamic video content to boost educational and environmental awareness at Explore.org, enhancing community outreach through online platforms.

Contributed to creative content such as the Annenberg Space for Photography installations, demonstrating key skills in content creation and digital marketing collaborations.

Annie Wright Design                                                                                                                                               

Owner/Operator                                                                                                                             Jan 2004 - Jan 2015

Owned and operated a custom residential landscape design-build company in Los Angeles, working with top designers, and featured on HGTV, Lonny Magazine, and LA Times Magazine.

Drought Tolerant Landscaping, Lifestyle Interviews and Photography.

Organic Online Media- New York City                                                                                                                    

Online Advertising Manager                                                                                                              Jan 2000 - Jan 2003

Managed team for online advertising, ad tracking and data reporting for large corporate clients, ensuring accurate reporting and analytics for high-profile online campaigns. Producing reports and presenting to client's informational statistics on performance driven data.

Optimized campaigns based on real time ad tracking results coordinated with sales team.

Collaborated with developers to design and implement data management software for client reporting, improving workflow and data accuracy.

Education

Ball State University                                                                                                                                                

Bachelor of Science, Psychology                                                                                                      

Inducted into Phi Sigma Tau Philosophical Honors Society, Graduated on Dean's List

Fielding Institute                                                                                                                                                    

Certificate, Organizational Management and Development                                                                   

Northwestern University                                                                                                                                         

Course, Branding and Strategic Marketing                                                                                          

Wharton School of Business                                                                                                                                     

Course, Executive Presence and Leadership Development                                                                    

Organization

Los Angeles Business Council (LABC)
Committee Member since November 2023

Urban Land Institute (ULI)
Member since August 2023

California Building Industry Association (CBIA)

Government Affairs Committee since July 2023

Trade Partner since January 2023

CBIA California Wildfire Committee

Building Industry Association (BIA)

North State Chapter Member since January 2020

Sales and Marketing Council, San Diego since January 2020

Los Angeles/Ventura Chapter Member since December 2018

Southern California Member since December 2018

California Landscape Contractors Association (CLCA), San Luis Obispo Chapter
Member since December 2018

Home Builders Association of the Central Coast (HBA-CC)
Member since December 2018