I began my career in New York City, working in online marketing and ad tracking for high-end corporate clients. Managing large-scale advertising campaigns, I honed my expertise in data analysis, reporting, and team collaboration, gaining valuable insights into digital strategy and client management.
After several years in the corporate world, I moved to Los Angeles and sought a career that combined my marketing skills with a more hands-on, outdoor focus. I founded and operated my own custom residential landscape design-build company, Annie Wright Design, working with top designers and earning recognition in HGTV, Lonny Magazine, and the LA Times Magazine. For over a decade, I brought creative visions to life through innovative drought-tolerant landscaping, balancing artistry with practicality.
Eventually, I transitioned back into marketing, this time for Landscape Development, Inc., one of the largest landscape companies in California and Nevada. As Marketing Director, I have developed expertise in branding, CRM implementation, and content strategy. I led the creation of a company-wide CRM system using MS Dynamics Sales Pro, streamlining sales tracking and pipeline visibility. I spearheaded SEO strategies across multiple service lines, significantly increasing organic reach, and enhanced company culture through strategic internal communications, including the development of a company intranet. My role also includes producing marketing materials, organizing large-scale events, and leveraging video production and editing to build a cohesive brand presence.
This blend of creative and corporate experiences has shaped me into a versatile professional who thrives at the intersection of strategy, communication, and design. My work is fueled by a passion for creating meaningful connections between brands, clients, and teams.
Clients & Organizations
Annapurna Living
Explore.org
Bridge to Home
Annenberg Space for Photography
Family Promise
HGTV
Lonny Magazine
Los Angeles Times Magazine
Landscape Development, Inc.
Media Sixty Six
Organic Online Media
Urban Land Institute (ULI)
Los Angeles Business Council (LABC)
California Building Industry Association (CBIA)
Building Industry Association (BIA)
California Landscape Contractors Association (CLCA)
Home Builders Association of the Central Coast (HBA-CC)
Services
Brand Strategy Development
Content Creation (websites, blogs, brochures, social media, email campaigns)
SEO and Digital Marketing (online visibility, ad campaigns, analytics)
Social Media Management (content calendars, engagement strategies)
Video Production & Editing
Graphic Design (brochures, banners, presentations, digital assets)
Website Development and Management (WordPress, Squarespace, SEO optimization)
Photography (landscape and lifestyle)
Event Planning and Coordination (corporate events, trade shows, retreats)
Workshop Facilitation (branding, marketing, strategy)
Corporate Communications (newsletters, intranet updates, CRM development)
Data Analysis and Reporting (marketing/sales data, automated reporting)
Marketing Consultation (online presence, CRM, SEO)
Leadership and Team Development (branding, executive presence, team communication)
Career Transition Support (advice on industry transitions or career focus)
Education
Ball State University, Bachelor of Science in Psychology
Fielding Institute, Certificate in Organizational Management and Development
Northwestern University, Course in Branding and Strategic Marketing
Wharton School of Business, Course in Executive Presence and Leadership Development